Widow to Women Entrepreneur: A Case Study on Shihab Boutique

Md. Solaiman Chowdhury, Iqbal Hossain Moral, Md. Saidur Rahman, Ahmad Ahsanullah Farhan

Abstract


After reading and discussing the case, the participants will be able to examine the challenges faced by a rural entrepreneur focusing on a widow (Nurjahan). It explores the role of Effectuation Theory in Shihab Boutique's success, analyses strategies to overcome obstacles, and fosters resilience. Potential support includes resources, mentorship, and networks to empower and uplift widow entrepreneurs. Nurjahan Khanam, a resilient woman who faced adversity with determination and transformed her life. After her husband's sudden passing, Nurjahan found herself burdened with debt and the responsibility of raising two children. Drawing on her skills in handicrafts, she started a small business with a capital of only $30. Overcoming numerous obstacles, she expanded her company, Shihab Boutiques, into a successful enterprise that employs more than 300 women. Nurjahan's focus on eco-friendly products and her commitment to empowering women have earned her recognition and awards. She has also broadened her ventures into various sectors, contributing to sustainable economic development in Bangladesh. This case study showcases women's empowerment through entrepreneurship, promoting eco- friendly practices, and supporting vulnerable groups, emphasizing the transformative power of entrepreneurship in addressing social issues and fostering community development. Effectuation Theory can provide valuable insights and frameworks for understanding Nurjahan's decision-making processes, her resource utilization, and her ability to navigate uncertainty and create opportunities. It can be a useful tool for teaching entrepreneurship and guiding discussions on entrepreneurial decision-making in uncertain contexts.


Keywords


Case study; Challenges; Entrepreneur; SME; Cottage industry; Stigma; Widow

Full Text:

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References


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