Findings of A Study on the Importance of Packaging of Cosmetic Products in Consumer Buying Behavior

Serin Joseph

Abstract


This study researched how the different elements of the packaging of cosmetic products impacted the buying behavior of the consumers of such products. The author attempted to establish relationships among different variables related to the packaging of cosmetic products which impact buying behavior. Data was collected via questionnaires sent to a non-probabilistic convenience sample of size 130.  We publish our findings on the impact of various packaging elements like color, material, etc. on consumer choices. Using various approaches to packaging, companies try and communicate different messages to consumers. The research was designed, and findings tested comprehensively so that the conclusions drawn herein are accurate.


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References


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