Healthcare Marketing in India with special reference to hospitals: Challenges, Opportunities and Strategies

Abhinav Sarma

Abstract


The healthcare industry has emerged as one of the most competitive industries in India. With more private hospitals in the country, the healthcare industry is growing at an accelerated rate. The healthcare market is witnessing both private as well as foreign investments as the Indian healthcare market is expected to grow by a rate of 15% in the coming 5 years. However, one of the major challenges faced by both the new and old hospital sectors is healthcare marketing. This paper tries to study the challenges faced by the hospitals in India with regards to healthcare marketing. The study is based on secondary data and literature available and also makes an attempt to identify the opportunities related to healthcare marketing in India.


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References


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