Theory in Practice

Journal of Management in Practice

The Journal of Management in Practice (JoMP), ISSN: 2456-1509, is an endeavour of the Department of Management of Assam Don Bosco University, Guwahati (Don Bosco Institute of Management), to create and provide a platform for aspiring academicians, emerging scholars and management professionals to articulate their views and opinions on developments in our business environment. The aim of JoMP is to publish peer reviewed research papers, short communications and review articles covering not only the latest innovative research findings in management but also findings regarding the practical applications of management concepts.

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Don Bosco Institute of Management

A constituent unit of Assam Don Bosco University

Guwahati – 781004



Principal Editor:

Chandan Dutta

Associate Editor:

Pradeep Kumar Deka

Supporting Editors:

Fr. Johnson Parackal SDB

Manjari Agarwal 

Bikash Kalita



Call of Papers /Articles


The Journal of Management in Practice announces call of papers for 2016 volume/issue under the following areas -

  • Multi and interdisciplinary in nature which are related to management practices in organizations, current economic scenario, quality practices, operational excellence, situational analysis and the like. 
  • Views, opinions, essays, field notes, book reviews, research summaries and interviews.
Please email your submissions to and/or
Posted: 2016-05-03
More Announcements...

Vol 1, No 1 (2016)

Table of Contents


Understanding Customer Loyalty for Retail Stores and Influencing Factors View / Download as PDF
Pradeep Kumar Deka
Fault Lines: Todays Spark, Tomorrows Inferno view / download as PDF
Akinchan Buddhodev Sinha
Strategic outlook towards CBS in India Post view / download as PDF
Juri Sharma
Impact of Packaging on Consumer Buying Behaviour View / Download as PDF
Jeffrey R Pohtam
A study on consumer buying behavior of mobile phones view / download as PDF
Deepika Ganlari
Analysis of Capital Structure in Different Industries in India view / download as PDF
Shibitha Baby
Trends in the Flow of FDI into India View / Download as PDF
Dency Varghese